PALO ALTO, Calif., Jan. 7, 2010 – HP today announced that Capitol City Press, Tumwater, Wash., has installed two HP Indigo 7000 digital presses with HP SmartStream workflow solutions, replacing less-efficient analog offset systems.It shouldn't be a surprise that it happened just outside of Seattle. The future often happens first in the American Northwest. What caught my attention is
The new HP Indigo 7000s now print the 750,000 four-color sheets per month that Capitol City previously ran on three older, small offset presses.For Capitol City it sounds like the decision was based on better, faster, cheaper to meet their present customer's needs. This was not about "reinventing themselves" to become "market service providers."
It was about doing what they already know how to do. Just doing it better and more efficiently.