"Xerox has recently launched their iGen4 “Everyone’s an Expert” Campaign and used an Elvis tribute artist to help communicate their message. The campaign was developed to increase awareness & consideration for the new Xerox iGen4™ Press and each component of the cross-media campaign was designed to reinforce the idea that everyone can achieve expert results & greater profit with the incredible image quality, productivity, & automation of the iGen4.
Developed by Martino Flynn of Rochester, NY, the creative team were no strangers to the captivating ways of Elvis. Creative Supervisor of the iGen4 account, Duane Bombard, has been fascinated with Elvis ever since he can remember - and was thrilled to acheive his life long dream of working with the king.
With all due respect, it will be worth watching if this works. My own take is that Elvis has cred with Baby Boomers - that includes me - but Generation Google? I've been very wrong about this kind of stuff in the past, but. . . Google, Apple, Adobe, Costco, Global Warming, Elvis? I'm sorry but I don't see it yet.